Catherine Morton, interpretive strategist

Over 25 years developing exhibitions and interpretation that engage audiences in relevant, fresh and compelling ways.

“Listening, dialogue and creative thinking underpin my work. I believe that a carefully planned project is key to unlocking its full creative potential”.

Services include:

Master-planning: exploring the potential of unique assets and narratives to create a defining vision for future projects

Interpretive planning and development: crafting the narrative threads that drive engaging, meaningful experiences, from initial concept development to final fine-tuning

Co-creating: putting people at the centre of the process, supporting a participatory practice

Scriptwriting: delivering fresh engaging script to reach your audiences in new ways

Testing and evaluation: engaging in iterative development for a tried and tested approach

Client & stakeholder liaison: leading constructive dialogue with clients and stakeholders through meetings & workshops

Project management & coordination: leading design and content teams, as well as co-ordinating content deliveries

Pitching: working with design teams to write proposals and develop concepts for winning schemes

Qualifications

BSc (Hons) Zoology (Edinburgh University)

MA Museum Studies (University of Leicester)

Full member of the Association for Heritage Interpretation; member of the Museums Association